Where does the name come from?
A work colleague once used this term when speaking about the user experience on a mobile app he was designing. He sought to "make magic in the right moments'
OK great, but what does it mean?
The basic idea is to go the extra mile on some small, but important areas of the user experience with the intention of delighting the user.
Uhm, okay, why the blog?
The concept of these magical moments is hard to express, so I figured the best way is to call out real life examples which I have come across. For me, once I had heard the term I couldn't stop noticing these small but delightful experiences.
I will try and report all examples I find :D
Luke
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